Most people think that social media is just for sharing what you had for lunch or what you wore today, but businesses should capitalize on this culture of sharing created by social media. With the internet era at its prime, businesses cannot rely mainly on one-sided marketing anymore, as what is given initially by the birth of television. Prior to social media, marketing was all about broadcasting, but why do that when you can target your audience now, making your marketing approach more effective? Social media can make their marketing campaigns reach places they haven’t and couldn’t reach in the past 60 years. Now is the perfect time to optimize your online presence since according to another study of Forrester Research, Social Media marketing spend is expected to increase for more than 34% for the next 3 years. With social media, you focus on the quality of people interacting with you as opposed to broadcasting your products to thousands of people who probably don’t think your products are relevant to them.
“We need to stop interrupting what people are interested in, and be what people are interested in.”
- Craig Davis, Chief Creative Officer, Worldwide J. Walter Thompson (the world’s 4th largest advertising agency)
You can’t assume that your customers are not on the social media platforms or basically on the whole of the internet. According to Pew Research Data from April 2011, over 164 million U.S. adults are connected to the internet, and that’s more than half of the population of the U.S., making them 53% of the population. If you don’t get to where they are, you will lose them.
If you don’t want your employees to focus too much on social media platforms, don’t worry – we got this. We got your back from start to finish – establishing your brand in the top social media platforms that are Facebook, Twitter, LinkedIn, and YouTube to ensuring that the tools you use will help you save time – all these guaranteed to be cost-effective for you.
The top platforms that businesses have to establish their presence in, especially geographically, are:
- Google Places
- Angie’s List